Yesterday I received an email directing my attention to a very interesting video of Dr. Jordan Peterson of the University of Toronto who is interviewed by Cathy Newman on the BBC.
The email came from Perry Marshall, who is a well known and respected marketing and business person in the US. It’s quite a conversation, and I recommend that you take 30 minutes to watch it too.
Marshall says, “The video below is something you MUST watch, from beginning to end. 30 minutes. This video all by itself is a mini-MBA in the highest art of marketing. It represents the finest of how Social Media *should* be used – to inform, question, reveal, positively provoke, and educate.”